It’s hard to imagine that, back in the early 1900s, electric cars were the most prolific vehicle. And guess who helped spark the movement.
Our founder, William C Anderson made his first Detroit Electric in 1907. By 1910 we were leading the way, selling up to 2,000 cars a year. Petrol cars were unreliable and dirty, but Detroit Electrics could be charged at home and used in an instant - making them extremely popular. Even Henry Ford’s wife drove one
As the years passed and petrol engines became cheaper and stronger, sales of electric vehicles dropped. Finally, after producing a total of 13,000 cars - a world record for electric vehicles in the 20th century - the last Detroit Electric was shipped in 1939.
We’re back, over 70 years on. Back to reignite positive movement in the motor industry. Just as we did in 1907. Proving that we were never behind the times. We were ahead of it.
The Detroit Electric story was recharged, rebooted and re-launched in 2008 by Albert Lam - the former CEO of the Lotus Engineering Group.
Today, we produce high-performing, premium quality, pure-electric vehicles. Our aim: to change perceptions of electric energy, change everyday driving and change the motoring world for the better.
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In 1910, Detroit Electric was at the forefront of the electric motor industry. For the past 5 years, we have committed ourselves to reclaiming that position. We aim to be the world’s leader in pure electric mobility.
With our unswerving determination and groundbreaking innovations - such as our bi-directional technology, which will revolutionise the way we use energy - Detroit Electric’s future is set to be electrifying. Be a part of our journey.Email Us
Detroit Electric is an iconic brand in the electric vehicle sector, an original innovator and pioneer that began life in 1906. Five years after the brand’s resurrection by CEO Albert Lam, the current is flowing in Detroit Electric's circuits once again.
The company's first commercial offering, the SP:01, delivers on Detroit Electric's mantra of 'Pure Electric Performance', offering superior performance, driving dynamics and class-leading handling. The limited-edition SP:01 will herald a new family of all-electric production cars, including two other high-performance models that are planned from 2015.